June/ American Rivers Month

Please give pause to what we can do right now to ensure clean river ways. One simple suggestion is to take immediate measures to eliminate the use of emerging chemicals of concern often described as personal care chemicals. Most of these identified chemicals, in particular fragrance materials do not have suitable replacements. But there does exist enough safe aquatic non-toxic aromatics to produce attractive compounds. 

Lets develop marketing platforms to shift consumer and professional cleaning product users away from trickle down odor trends to sensible environmentally safe fragrances and essential oils..... embrace, empower and transform.